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2025

Royal London

Royal London — Fund Explorer and Fund pages
I led the art direction, design system, and UI design for Royal London’s new fund explorer, building a scalable framework for one of the UK’s leading asset management companies.

Design System

Research

UI Design

Project  / 

RLAM

The system was designed to be modern, dynamic, and brand-aligned, using design tokens, variables, and reusable brand components to create a flexible foundation that can support not only this project but also future digital initiatives.

Beyond the technical execution, I applied my specialist knowledge of the finance industry, ensuring that every section of the fund pages balanced clarity, usability, and regulatory precision. This allowed me to design interfaces that not only look polished but also respect the complexity and importance of financial data, delivering a tool that is both functional and trustworthy.

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