Pins

I led the art direction and UI design for a pitch to redesign the website of Pins, a bowling venue aiming to connect with a younger audience. My approach was to create a modern and dynamic digital identity, translating the energy of the game into a playful yet refined visual language.

The design balanced bold typography, vibrant colors, and energetic layouts with clear navigation, ensuring both excitement and usability. I crafted brand-driven UI components that gave the site a distinctive personality, reinforcing Pins as more than just a bowling alley — a social destination for young people.