O Boticário

The activation brought the “Malbec effect” to life on São Paulo’s most famous avenue, a financial hub with over 1.5 million daily passersby, creating massive visibility and impact.

As project leader, I managed a team of nearly 200 people, including producers, actors, film crews, logistics partners, and clients. My role was to align creative vision with flawless execution, ensuring that every detail contributed to a powerful and memorable brand experience.

This project demonstrates my ability to lead large-scale activations, coordinate diverse teams, and deliver brand moments that connect with millions.