top of page
2023
A/B Testing the Performance Section
I ran an A/B test to evaluate two versions of a “Performance” section for a digital platform. The goal was to understand how design clarity and visual density affect users’ emotional response and exploration intent.
Research
Project /
Artemis
To explore how users perceive performance data, I tested two different layouts with 15 participants.
Version A presented a detailed and information-rich interface, while Version B adopted a cleaner, more focused design.
Participants were asked about their feelings toward each version and whether they felt encouraged to explore further.
The results were clear — users appreciated Version B for its clarity, modernity, and ease of navigation, even though some valued Version A’s professional tone and depth.
bottom of page